Wednesday, May 8, 2019

New Zealand Music Month, AudioCulture, and All That Jazz ...


New Zealand Music Month has its critics. For many it represents little more than an inward-looking self-indulgent “pat-on-the-back” fest, and I understand that argument without necessarily buying into it. My own point of view is that NZ Music Month comes from a good place, has good intent, and if we – as New Zealanders – don’t celebrate this stuff, then nobody else will. It’s easy to forget that it wasn’t all that long ago we had to introduce quotas just to ensure New Zealand music was played on local radio. 

For this May’s annual celebration of New Zealand Music Month, I’m posting a series of classic (and some not so classic) local music clips on the blog’s Facebook page. You can check out the page and perhaps even give it a 'like' or a 'follow' (steady on!) here

But it also seems timely to once again celebrate the ongoing contribution to the rich tapestry of New Zealand music history currently being made by the AudioCulture site (click here), which documents artists, bands, scenes, venues, and just about every other conceivable angle on pop culture in this part of the world – archiving stuff from days gone by right up to the present day. There really is nothing else like it. The “noisy library of New Zealand music” is an incredible resource that will only continue to get bigger and better as more boxes are ticked, as more artists/bands are profiled, and as more scenes and venue histories are explored.

I feel lucky to have been a part of it, and to have been paid for being a part of it, with site content dudes Simon Grigg and Chris Bourke having indulged a few of my own ramblings about various things near and dear to my own nostalgic heart. With – gratuitous plug alert – my “scene” contributions about nightclubbing in Wellington in the 1980s (here), the fabulous Soul Mine record store (here), the long-running retro Atomic and 24-Hour Party People club nights (here), and my band profile of early 90s Wellington funk-rockers Emulsifier (here). 

I appreciate that I’m not a particularly great writer or wordsmith, but these articles are born from a passion I can scarcely contain, one driven by a love of all things “us” and local, and I’ve always felt that unless those of us who were there at the time (pre-internet, pre-Social Media) make an effort to document the regional grassroots stuff, much of it will fall between the cracks and be lost forever. 

It’s also something I try to achieve on this blog. I take some heart from the fact that as I approach the blogpost number 600, all lack of direct feedback aside, everythingsgonegreen is fast closing in on some 250,000 unique page hits. Small beer in the wider context of things, I know, but it may surprise you that local or specifically New Zealand-based content accounts for three of the four “most read” posts. The most read being a very niche piece about 1980s um, nightlife, in the sprawling metropolis that is Palmerston North. Who knew nearly 13,000 readers even cared? 

So I guess people love nostalgia, especially smalltown/local nostalgia. Go figure. 

Finally, just quickly, I also want to give a shout out for NZ Musician magazine (see here). Writing various bits and bobs (features and reviews) for that publication (unpaid) over a five-year period – although I’ve contributed very little of late – has been a pleasure, and I guess it gave me the confidence to write that other stuff for AudioCulture. 

Things don’t get much more grassroots than NZ Musician. It really does dig deep, and although it too has come in for some unwarranted criticism over the years, specifically for being unable to pay its contributors, so many artists and bands have received an important leg up from the exposure provided by that particular mag for the 30-odd years its been doing its very funky thing. Long may it continue … online or otherwise. 

When all is said and done though, the absolute best way to celebrate New Zealand Music Month is to find some time this month to go to a local gig. Pay on the door. Support young up and coming bands. Buy something local from Bandcamp (or elsewhere if you can find an actual store). Buy something direct from the artist or band itself … and keep doing it, not just across May, but all year long. And tell your friends to do the same.

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