Yet cynical-old-me remained a touch
suspicious that the glowing reviews appearing in Rolling Stone and on Pitchfork
were merely a case of hyperbolic bandwagon-jumping. Mainly in relation to the generic
and frequently-used “jangly guitar bands from New Zealand” angle. Not to
mention indie pop’s seemingly relentless need to always come up with a new “next
big thing”.
In a local context, at least, that was the weighty
label worn very impressively last year by the similarly-geared Fazerdaze. This
year, it looks as though The Beths have been tasked with filling that often extremely
onerous vacancy. As the latest buzz-band according to those who supposedly know
a thing or two about this stuff. It rather depends on how much credence you
give Rolling Stone and/or Pitchfork, of course, but not all bands are well equipped
enough to cope with such a burden. Many a talented bunch have just as quickly
fallen off the radar after failing to meet unrealistic media-driven expectations.
So, having said all of that, I suspect The
Beths have got the words “stay well-grounded” emblazoned boldly across the
front page of the band’s constitution, and the only truly important question
right now is – does Future Me Hates Me actually live up to any of that early hype?
Short answer: Yes, I think it might just
make the cut.
Long answer: the album is packed full of
clever pop music, with great songcraft, and an abundance of hooks. Lyrically,
there’s a nice balance, a good blend of the light and the dark; some weighty
stuff mixed in with morsels of humour and a level of self-awareness not often
found in a band with this youthful age demographic. As much as I usually cringe
at throwing such blanket generalisations out there.
But perhaps the key element to the wider appeal
of Future Me Hates Me is the sense that producer – and guitarist – Jonathan
Pearce knew exactly how much dirt to leave in the mix when it came to adding
spit and polish. There’s a raw edge to many of the tunes on the album. It’s post-punk
indie 101. Girl-fronted guitar pop that’s a little bit frayed around the
periphery. Universal, yet slightly bent, and even a touch subversive.
The band keeps things focused and mostly tight
throughout, underpinning the girl-next-door vocal nuances of the generally
excellent Elizabeth Stokes, and there’s no question that The Beths have taken
giant strides forward since the release of Warm Blood back in 2016. As good as
that EP was, this feels like a much more mature piece of work. The sort of thing that usually happens when a band hones its craft in a live
setting as often as this lot has over the past few years.
The album includes the popular live
favourite ‘Whatever’ (originally found on Warm Blood), while other highlights
include the title track itself, ‘Great No One’, and ‘Little Death’ … and more
generally, you can expect to see Future Me Hates Me featuring regularly on
those ubiquitous best-of-the-year album lists come November and December. In
New Zealand, and elsewhere. I’m pretty sure it’s going to be on mine.
Clear some space on the bandwagon, I’m
climbing aboard.
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