Kawaii - “lovely”, “lovable”, “cute”, or “adorable” … is the culture of cuteness in Japan. It can refer to items, humans and nonhumans that are charming, vulnerable, shy, and childlike. Examples include cute handwriting, certain genres of manga, and characters like Hello Kitty and Pikachu. The cuteness culture, or kawaii aesthetic, has become a prominent aspect of Japanese popular culture, entertainment, clothing, food, toys, personal appearance, and mannerisms … (thanks Wiki!).
So, all of that said, when I discovered a “Kid Kawaii” edit pack containing three great remixes of tunes lifted from Scritti Politti’s classic album Cupid & Psyche 85 (1985) on Bandcamp, I fully expected to learn that the mysterious Kid Kawaii was a producer based in Japan or an artist who fell somewhere under the J-Pop umbrella.
But no, apparently not, it turns out this Kid Kawaii operates out of Chicago, Illinois. Gender unknown, ethnicity unknown, with all attempts to learn more about said producer being thwarted and abandoned after Google kept sending me down rabbit holes that inevitably swarmed my screen with anime, soft pastels, pinks, and all manner of um, cuteness.
But there is this … the most important bit, that edit pack, which contains mixes of ‘Wood Beez’, ‘Absolute’, and ‘Perfect Way’. Released in March of this year, it’s a name-your-price download.
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